JR

Jordan Rivers

Growth strategy for B2B SaaS

Audits, growth sprints, and quarterly retainers. Three years working with founders who would rather ship than slide-deck. Previously Head of Growth at Mercury.

New York CityBook a call↗Email↗LinkedIn↗

What I offer

Services

2-week Growth Audit

from $8,500

Diagnostic of your acquisition, activation, and retention loops. Final deliverable: a prioritized punch list with the top 5 levers ranked by expected impact and effort.

Growth Sprint (6 weeks)

from $24,000

Hands-on execution against one specific funnel goal. Weekly working sessions, async daily updates, and a clear before/after metric.

Quarterly Retainer

from $14,000 / month

Fractional Head of Growth for funded B2B teams. Weekly strategy, ownership of one or two growth experiments per cycle, and exec-team async report-outs.

Career

Experience

  1. Independent · Self-employed

    2022 — Present

    NYC

    • 11 retainers and 9 growth sprints with B2B SaaS clients between $1M and $40M ARR.
    • Specialism: PLG-to-sales hand-off, pricing experiments, activation funnels.

  2. Head of Growth · Mercury

    2019 — 2022

    San Francisco

    • First growth hire. Built the team from 1 to 7 across acquisition, activation, and lifecycle.
    • Owned the pricing migration that lifted ARR/customer by 38% YoY.
    • Set up the experimentation platform and ran ~140 controlled tests over 3 years.

Selected work

Projects

G

Featured

Growth audit · Hex

Two-week diagnostic of the self-serve funnel. Identified three changes that lifted team-plan conversion by 22% in the following quarter.

AuditPLGExperimentation

Activation sprint · Notion

Six-week sprint targeting the day-7 activation event for templates users. New onboarding shipped at the end of the engagement.

OnboardingActivation

Pricing study · Linear

Pricing-and-packaging study for the workspace plan. Two-tier proposal accepted; revenue per paid account up 31% in the following two quarters.

PricingPackaging

Kind words

Testimonials

“Jordan ran our pricing migration end-to-end. The exec-team reports were sharp and the work moved revenue we had been arguing about for a year.”
A(

A. (CEO)

Series B SaaS

“The audit told us exactly what to stop doing. That has been worth more than the deliverable.”
M(

M. (Co-founder)

Developer tools

Toolbox

Skills

Strategy

PLGPricingPackagingPositioningActivation

Experimentation

Test designFunnel analyticsCausal inference (basic)

Tools

AmplitudeMixpanelStripeHubSpotLooker

Say hi

Get in touch

Currently taking 2 retainer slots for Q3. Book a 20-minute intro to see if it is a fit.